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Apply for Let it Grow's Incubation Programme 2017–2018



– What –

Our 5 month Incubation Programme
based in Amsterdam supports
and accelerates between 5 - 10 startups whose green innovations are shaping healthier, happier and greener cities

 – Why –

Get funding, training

and network

€10,000 funding

You’ll receive €10,000 to invest directly into your business. No equity will be asked for in return.*


Five month training programme led by industry professionals which will accelerate your business in topics ranging from business modelling to growth hacking.


A seasoned entrepreneur will guide you through the programme, give you dedicated mentorship and support.

Network Access

You will gain access to the network of Royal FloraHolland, its growers and distribution partners.


Your progress during the programme will be documented and communicated about online through interviews, short movies, and much more.

Demo Day Festival 

Pitch your product to an audience of industry professionals, potential investors and thousands of consumers.

* When the annual revenue of your company exceeds €250,000, we ask that you pay forward the sum of the grant money so we are able to support another startup in the same way we supported you. 

Get launched into the market

At the end of the Incubation Programme you’ll pitch your product to an audience of industry professionals at the Greenhouse Festival Demo-Day. You’ll build meaningful new contacts with potential investors and thousands of consumers within the floriculture sector. Watch our video of this year’s event

Read the recap of Let it Grow's Greenhouse festival.

– Who –

Your business is young, green

and committed 

  • Your business revolves around flowers and/or plants
  • Your business is bold, innovative and aspires to shape greener cities
  • Your team is fully committed to the business
  • You already have a product, prototype or clear form of market validation
  • You can commit yourself to the Incubation Programme’s schedule (see ‘Important Dates’ section below)

 – When –

Important dates to keep in mind

Applications Open

Applications Close

Selection Day

Selection results

Introductory Weekend

Kick-off week 1

Kick-off week 2

Weekly training

Greenhouse Festival (Demo-Day)

– What others say –

Proud alumni of Class 1
do the talking

“Let it Grow has really helped us discover our talents in entrepreneurship”

Vincent Wittenberg, 
co-founder of Gewildgroei

“Thanks to Let it Grow, I started thinking more about what my clients wanted”

Toon Roozen,
founder of Grown

“Let Grow helped me push my dream forward, visualise it, and even bring it into the world”

Ermi van Oers,
founder of Living Light

Watch Suzanne van Straaten's story, founder of Sprinklr:

Visit to discover more initiatives that are shaping greener cities. 

Submit your application before 10 September 2017

and please save 8 September 2017 on your calendar - we're inviting all applicants to meet each other at rooftop festival ROEF. Our spot will be on the roof of De Stopera in Amsterdam between 4 and 6 PM. 

If you're applying late, please do let us know you'll be there, by sending an email to Looking forward to meeting you!

Do you want to know more? Contact