Let it Grow is an initiative of Royal FloraHolland
– What –
Our 5 month Incubation Programme
based in Amsterdam supports
and accelerates between 5 - 10 startups whose green innovations are shaping healthier, happier and greener cities
– Why –
Get funding, training
You’ll receive €10,000 to invest directly into your business. No equity will be asked for in return.*
Five month training programme led by industry professionals which will accelerate your business in topics ranging from business modelling to growth hacking.
A seasoned entrepreneur will guide you through the programme, give you dedicated mentorship and support.
You will gain access to the network of Royal FloraHolland, its growers and distribution partners.
Your progress during the programme will be documented and communicated about online through interviews, short movies, and much more.
Demo Day Festival
Pitch your product to an audience of industry professionals, potential investors and thousands of consumers.
* When the annual revenue of your company exceeds €250,000, we ask that you pay forward the sum of the grant money so we are able to support another startup in the same way we supported you.
Get launched into the market
At the end of the Incubation Programme you’ll pitch your product to an audience of industry professionals at the Greenhouse Festival Demo-Day. You’ll build meaningful new contacts with potential investors and thousands of consumers within the floriculture sector. Watch our video of this year’s event
– Who –
Your business is young, green
– When –
Important dates to keep in mind
Kick-off week 1
Kick-off week 2
Greenhouse Festival (Demo-Day)
– What others say –
Proud alumni of Class 1
do the talking
“Let it Grow has really helped us discover our talents in entrepreneurship”
co-founder of Gewildgroei
“Thanks to Let it Grow, I started thinking more about what my clients wanted”
founder of Grown
“Let Grow helped me push my dream forward, visualise it, and even bring it into the world”
Ermi van Oers,
founder of Living Light
Watch Suzanne van Straaten's story, founder of Sprinklr:
and please save 8 September 2017 on your calendar - we're inviting all applicants to meet each other at rooftop festival ROEF. Our spot will be on the roof of De Stopera in Amsterdam between 4 and 6 PM.
If you're applying late, please do let us know you'll be there, by sending an email to firstname.lastname@example.org. Looking forward to meeting you!
Do you want to know more? Contact email@example.com